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Awards
Kerrang! Awards presented
By CMU Editorial | Published on Friday 8 June 2012
So, Black Sabbath, Slash, Tenacious D and Black Veil Brides were among the rockers and metallers to amass in London last night for the annual Kerrang! Awards, or, as this here press release seems very keen for me to call it, the Kerrang! Awards 2012 fuelled by Relentless Energy Drink, which is a ridiculous name only an idiot in marketing could possibly think was a good idea. Though, to be fair, the press release uses that moniker relentlessly, which I suppose is living the sponsor’s brand.
Anyway, aside from flogging Coke’s energy drink, the rock weekly once again celebrated the great and the good of the heavier end of the world of rock, having received over a million votes cast from key consumers of the various Kerrang! multi-media engagement points, as I’m sure the marketing guy who came up with the ‘Kerrang! Awards 2012 fuelled by Relentless Energy Drink’ name would put it. Live Nation’s Download festival, taking place for the tenth year this weekend, was also honoured, both as Best Festival and with a Service To Metal award for its boss, Andy Copping.
In the joke categories Ben Bruce from Asking Alexandria and Lzzy Hale from Halestorm were declared the ‘hottest’ metallers of 2012, poor things. I hope they were drinking Lemsips rather than Relentless. Paramore’s Hayley Williams was congratulated for all her tweeting, and Justin Bieber was named Villain Of The Year, which always seems a bit pointless given how many real villains there are in the world, perhaps the music mags could all agree to rename this category Tedium Of The Year. In the non-music section, ‘Skyrim’ was declared Best Video Game, ‘Game Of Thrones’ Best TV Show, and Russell Howard was honoured for being mildy amusing in a way young people enjoy.
Anyway, here’s a quote from Kerrang! editor James McMahon and then some winners in a list: “So that’s another awards down, for another year, and I think justice was done in all the categories. Rock in 2012 has more than its fair share of heroes, pioneers, legends – and I’m chuffed a large proportion got to take home an oversized metallic K! for their mantelpiece this evening”.
Best British Band: You Me At Six
Best British Newcomer: While She Sleeps
Best International Band: My Chemical Romance
Best International Newcomer: Falling In Reverse
Best Live Band: Enter Shikari
Best Festival: Download
Best Single: Black Veil Brides – Rebel Love Song
Best Album: Mastodon – The Hunter
Best Video: Bring Me The Horizon – Alligator Blood
The Devotion Award: The Blackout
Service To Rock: Tenacious D
Service To Metal: Andy Copping, Download
Hall Of Fame: Machine Head
Icon: Slash
Inspiration Award: Black Sabbath
Best TV Show: Game Of Thrones
Best Video Game: Skyrim
Best Film: The Hunger Games
Best Comedian: Russell Howard
Tweeter Of The Year: Hayley Williams, Paramore
Hottest Female: Lzzy Hale, Halestorm
Hottest Male: Ben Bruce, Asking Alexandria
Hero Of The Year: Rou Reynolds, Enter Shikari
Villain Of The Year: Justin Bieber
