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Kendrick Lamar artwork designer responds to criticism

By | Published on Thursday 13 April 2017

Kendrick Lamar - Damn

The designer of the artwork for Kendrick Lamar’s new album, ‘Damn‘, has responded to criticism of his work. That criticism came as some, perhaps not fully trained in graphic design, put forth the opinion that the work was super fucking shoddy.

“Already seeing a lot of discussion about the cover”, tweeted Vlad Sepetov. “I’m really excited about it. It’s interesting to see people talk about ‘bad’ design. I’m incredibly proud of this cover. I sort of bucked a lot of what my teachers taught me. I wanted to make something loud and abrasive”.

“Maybe some won’t see that”, he continued. “But I’m glad that [Lamar’s manager] Dave [Free] and [Kendrick] saw the value in making something that didn’t fit the mould. Just given the bare bones we fleshed something out that has a lot of people talking. It’s not uber political like [the ‘To Pimp A Butterfly’ artwork] but it has energy [in my opinion].

He is right, it has got people talking. And it does have a certain energy to it. And it is abrasive, in that it’s quite annoying to look at. I’m starting to like it.



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