This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Releases
Katy Perry dispatches LP details via lorry
By Aly Barchi | Published on Wednesday 31 July 2013
Katy Perry has given her new LP a name, and that name is ‘Prism’. K-Pez advertised the title, and its release date (21 Oct) earlier this week via delicate means, charting a massive gold lorry emblazoned with the facts to drive through LA.
She later asked fans to take photos of the “‘Prism’ semi” in exchange for an ‘RT’, adding that LA was only the “first stop on the map” for the truck.
And if this isn’t digital PR innovation in motion, I don’t know what is.
