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Katy Perry announces new album, Witness
By Andy Malt | Published on Tuesday 16 May 2017
Katy Perry has announced that she will release her new album, ‘Witness’, on 9 Jun. So you can stop wondering about that now.
The announcement of this news did not come with a quote from Perry herself, because who’s interested in that? Instead, the sponsors of her also newly announced US tour got a chance to chime in.
“Katy is one of the most popular artists on the planet and her social media following is unrivalled”, said Peter Intermaggio, SVP of Brand Marketing And Communications for Comcast – its Xfinity TV streaming platform being the lead sponsor on all of Perry’s upcoming US dates.
“Having just launched a new national advertising campaign with Katy, we’re THRILLED to extend our relationship to encompass the upcoming ‘Witness’ tour”, added Jennifer Breithaupt, Global Consumer Chief Marketing Officer at Citi. Members of the bank’s Private Pass scheme will get priority access to pre-sale tickets on the tour.
I’m sure you’ll agree, these words were far more valuable to everyone than us having Katy Perry droning on about her songwriting process and her thoughts on how America is being swallowed up by corporate greed.
There are no UK tour dates set as yet, but Perry will be playing BBC Radio 1’s Big Weekend later this month.
Oh, and here’s the video for new single ‘Bon Appetit’, featuring Migos, in which Perry claims to be a “five star Michelin”, even though that isn’t a thing:
