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Artist News Releases
Kanye West changes album title, launch event details leak
By Andy Malt | Published on Wednesday 27 January 2016
Details of a promotional event to launch Kanye West’s new album and fashion line were seemingly leaked yesterday. The rapper responded by changing the name of the new record. Well, he changed it. I’m not sure it was actually a response to the leak. But you have to link things like this together to create a quick, easy-to-digest first paragraph in stories like this, don’t you? Have you quickly and easily digested it? Good, then we can get on with the rest of this nonsense.
West will seemingly unveil his new fashion line and new album at a Madison Square Garden event, which will be beamed to cinemas around the world, on 11 Feb. This information appeared on a now deleted listing on the Cineworld website yesterday.
“The world premiere of Kanye West’s ‘Swish’ album in its entirety, live from Madison Square Garden”, said listing promised. “This is your chance to be part of one of the great musical events of the year. [The album is] getting a suitably spectacular unveiling in its entirety at Madison Square Garden with a performance by his visual art collaborator Vanessa Beecroft”.
Given the hasty subsequent deletion of that listing, I think someone might be in trouble. It’s not quite that Adele leak situation though, is it? So at least there’s that. And Kanye himself didn’t show any signs of being too bothered. He’s still too excited about how good the album is. So excited that yesterday he changed its name to ‘Waves’ and added a new track to the tracklisting.
He also suggested that the record was so good, it could never be played before 2am. But that’s a time when cinemas are closed. So how is that launch event screening going to work? Does that mean the whole thing is cancelled? Probably not. I’m reading far too much into a throwaway tweet. But that’s how you’re supposed to end things like this, isn’t it? With a quick and easy-to-grasp cliffhanger that makes it all seem more dramatic than it actually is. I hope you’re all feeling suitably intrigued.
