Brands & Merch

Jon Bon Jovi opens pay-what-you-want restaurant

By | Published on Friday 21 October 2011

Bon Jovi

Jon Bon Jovi has applied the pay-what-you-want model to a new restaurant, which is novel. The eatery in New Jersey, named Soul Kitchen, is part of the singer’s Soul Foundation charity. The idea is that those who can afford it pay what they think is fair for the food on offer – there’s a suggested donation of $20 for a three course meal – while those who can’t can lend a hand in other ways, such as by cleaning.

And that’s the roll Bon Jovi himself has taken on, as he revealed he’s no good in the kitchen. He told The Associated Press: “Last Friday, I was at the White House, serving on the Council For Community Solutions, got on a train, changed in the bathroom and got here in time to wash dishes Friday night. I’m the dishwasher, for real. I can’t cook a lick”.

In a statement, he added: “At a time when one in five households are living at or below the poverty level, and at a time when one out of six Americans are food insecure, this is a restaurant whose time has come. This is a place based on and built on community – by and for the community”.

The restaurant sources all of its ingredients from its own garden and local suppliers.



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