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Business News Retail
John Lewis to stock arty vinyl
By CMU Editorial | Published on Monday 31 October 2011
John Lewis is to start stocking music. Well, sort of. The department store chain will start selling vinyl albums, but only 20 titles, and most of them classics. It’s part of a partnership with a company called Art Vinyl, which sells Play & Display ‘flip frames’, which enable you to display record sleeves as works of art on your wall, but still take the record out of the sleeve to play it. John Lewis will sell the frames and records for people to put in them.
Says John Lewis’s Paul Deckland: “The Play & Display flip frame is real innovation. I love the idea of our customers being able to easily display their best loved album covers and turning them into art. The cleverness of the flip frames is that the albums are easily accessible so you still get to enjoy playing your favourite music. The 20 albums we have selected to sell alongside the frames represent some of the most iconic music in the world. We have tried to stretch the boundaries a little with our titles mixing the newer mega artists with real must-have classics”.
Although makers of the record fames will in part hope to capitalise on the recently reported rise in interest in buying vinyl releases, given that rise is somewhat modest, records sold in John Lewis will also come with a CD version of the album, so those who like the arty bit but who don’t own a record player can still access the music.
The albums John Lewis will stock are: Adele – 19, Coldplay – A Rush Of Blood, Duran Duran – Rio, Florence & Machine – Lungs, Franz Ferdinand – You Could Have It So Much Better, Lady Gaga – The Fame, Kylie Minogue – Aphrodite, Massive Attack – Blue Lines, Mumford & Sons – Sigh No More, Nirvana – Nevermind, Pet Shop Boys – Introspective, Pixies – Surfer Rosa, The Pulp Fiction Soundtrack, Radiohead – The Bends, Rolling Stones – Let It Bleed, Sex Pistols – Never Mind The Bollocks, The Strokes – Is This It, The Specials – The Specials, U2 – Under A Blood Red Sky, The Velvet Underground & Nico – Andy Warhol.
