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Business News Marketing & PR Media
JJ Stereo expands into TV ads for compilations etc
By CMU Editorial | Published on Monday 16 January 2012
JJ Stereo, the maker of music-based telly programmes and TV ads for labels, last week announced the launch of a new division called JJ Commercial which will look to work specifically with the compilation and catalogue divisions at record companies.
To date JJ Stereo’s ad production unit has predominantly worked on artist releases, but via JJ Commercial will look to work with those label divisions whose products are more led by TV advertising campaigns – often called ‘Commercial’ or ‘TV’ at the majors. The new JJ division will be headed up by Will Nicol, who has previously worked on marketing campaigns for compilation and catalogue releases at both Sony Music and Sanctuary.
He told CMU: “I am delighted to be joining JJ, to my mind one of the best music TV production companies in the UK. They have always produced ads that are both groundbreaking and highly successful. I hope I can bring a better understanding of the commercial side of the [record labels] and the unique challenges that marketers in that sector face. I want JJ Commercial to give commercial marketers all of JJ’s creativity and production values but with a service that is tailored precisely to their needs”.
JJ Stereo Co-Owner and Creative Director John Paveley added: “We are very excited to have Will joining our team at JJ Stereo. Will brings a vast amount of experience in the area of catalogue music and concepts, complementing our award-winning frontline music commercials and TV production departments for 2012”.
