And Finally

Jedward critique Florence’s long term career possibilities

By | Published on Tuesday 21 December 2010

I think it’s fair to say that we’re all pretty impressed that Jedward are still as famous as ever. We may not like it, but you have to admire, just a little bit, the fact that a duo whose main selling point is that they have silly hair and can’t sing are nevertheless carving out a lucrative career for themselves. Good management you say? Possibly, but well done Team Jedward.

Anyway, the Guardian yesterday published one of those tedious let’s-interview-someone-who-clearly-has-no-interest-in-non-mainstream-music-and-then-mock-them-when-we-find-that-to-be-true features that have been so popular of late. Actually, I think the dynamic duo were meant to be reviewing the ‘biggest songs of the year’ for the broadsheet, but Salem were in there, who Jedward had, quite reasonably, not heard of.

But the best bit of the interview was their blunt critique of Florence Welch’s future career while reviewing her single ‘Dog Days Are Over’ (which I’d say was a 2008/2009 song, but whatever). They, apparently in unison, mused thus: “Yeah, she’s good. We’ve got two signed albums at home. And yes, it’s a really, really good song. Universal’s really pushing her to be really big. To be this big global artist. Will she meet their expectations? No”.

So, there you have it, Jedward have spoken. Now, who’s going to book these guys to write a weekly A&R column?



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