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ITV buys ‘The Voice’ maker
By Chris Cooke | Published on Thursday 12 March 2015
ITV has only gone and bought ‘The Voice’ maker Talpa Media, following the recent confirmation that talks between the two companies were ongoing.
Confirming its programme making division had now agreed terms with the Dutch media company set up by Endemol co-founder John De Mol, ITV said the deal was a “further milestone in the company’s strategy of building an international content business” and that it “significantly strengthens ITV’s position as a leading producer in Europe”.
The deal could be worth up to €1.1 billion, depending on future performance, with €500 million paid up front.
Commenting on the deal from his side, De Mol said: “Of all the potential partners for Talpa, there’s no doubt ITV is the best fit. When it comes to the importance of content, the strategy of both successful companies is exactly the same and for Talpa this represents a fantastic opportunity for strong further growth. It also enables me personally to concentrate and focus even more on creating new, groundbreaking content”.
Of course, this now means that the BBC, rather then creating its own talent show franchise, is now not only buying in an expensive pre-made format, but it’s buying it in from its biggest UK competitor. Good times.
