Digital

iTunes still accounts for vast majority of digital sales

By | Published on Wednesday 30 March 2011

iTunes

Again, we probably already knew this, but it’s interesting to see it written down.

According to Digital Music News, the Association Of Independent Music provided some interesting stats as part of its recent submission to the government’s Hargreaves Review of copyright rules in which the trade body confirmed that three digital services dominate over all others – iTunes, Amazon and Spotify – with the former also dominating over the other two.

The report said that those three services accounted for 94.4% of digital revenues earned by independent labels worldwide, with one of the three – obviously and subsequently confirmed to DMN as iTunes – accounting for 85%. The report then lists fourteen other providers who account for much of the remaining 5.6%.

While these stats relate to independent labels, I’d expect major label figures to show a similar breakdown, showing us that, for all the innovation and new services and such like, Apple is still the big domineering unwavering giant in all things digital music.



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