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Digital
Is VEVO planning a TV channel?
By CMU Editorial | Published on Tuesday 28 September 2010
Universal and Sony-owned video music service VEVO is planning future expansion that could include launching a conventional TV channel to rival MTV, according to the New York Post, who have been talking to the service’s top guy Rae Caraeff.
Talks are already underway to put a VEVO branded music video service on web-enabled TV sets, including those being made by Sony’s electronics business. Although talks have not begun with cable or satellite networks, it’s thought that VEVO bosses do see that as a future option.
That said, some are sceptical about VEVO’s bold expansion plans. While the Google-powered service has scored impressive viewing stats – mainly because views of Sony and Universal content on YouTube in the US count as VEVO views – it is not known how well advertising and sponsorship sales are going.
And even if they are going well, that doesn’t mean an ad-funded TV channel service could work. The Post quote a former exec at MTV owners Viacom who said VEVO TV couldn’t operated on ad revenue alone, adding that cable subscription revenue helped his former employer to succeed in the music telly domain.
