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Instrumental announces data deal with Official Charts Company
By Chris Cooke | Published on Monday 30 July 2018
Instrumental, the start-up which showcased its data-driven talent scouting platform at CMU’s AI Conference at The Great Escape this year, last week announced a new deal with The Official Charts Company. The new alliance will, reckons the firm, “enrich its data set and enhance emerging talent discovery for its UK subscribers”.
The company already pulls in and crunches data from various sources to – it brags in its sales pitch – “deliver real time intelligence on emerging artists to A&R and talent scouting teams in the music and entertainment industry”. It will now include official sales and streaming data as collected by chart compilers the OCC into that mix.
Says Instrumental CEO Conrad Withey: “Our sole purpose is to identify exciting new artists on a daily basis for our customers qualified by data science across the best possible data set. Integrating the OCC allows us to add another level of credibility to those results through verified sales and streaming information across all digital platforms and physical outlets. This deal will expand our data science leadership and ensure Instrumental remains the most comprehensive talent discovery tool in the industry”.
OCC boss Martin Talbot adds: “The Official Charts survey generates the most comprehensive consumption data the music industry has at its disposal and we are delighted to finalise this agreement with Instrumental, to help power their impressive new service”.
