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Business News Digital
Instragram users will continue to like music for the foreseeable future, says CEO
By Andy Malt | Published on Tuesday 6 October 2015
Instagram Music is here to stay! Which is pretty good going for something we didn’t realise was still, well… going.
The photo-based social network launched its @music account earlier this year to highlight lesser known musicians using the service. Basically, it re-posts a photo from the artist’s account and does a little interview with them. I’m sure you remember.
In an interview with BBC Newsbeat, the company’s CEO Kevin Systrom explained: “We never knew music would take off in the way it did but now 25% of our top [most followed] accounts are music related. We realised there’s this whole community of interesting bands and musicians on Instagram so that’s what the [@music] account is all about”.
Newsbeat noted that the account currently has less than half a million followers, which wouldn’t suggest that the idea has set the world on fire.
But apparently it was never supposed to. “Instagram’s all about finding the unknown photographer or that little gem and we started doing that with music”, countered Systrom. “I think it’s been very successful so far”.
“Music is obviously one of the most inspiring mediums for creativity, and pairing that with Instagram … I think it’s just a matter of time before music becomes even more dominant on Instagram”, he added.
Though it would probably just carry on doing that by itself, I’d imagine. But, hey, at least Instagram hasn’t launched a standalone music app that it will have to embarrassingly shut down a couple of years later.
