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Business News Deals Digital Labels & Publishers
INgrooves partners with Topspin
By CMU Editorial | Published on Wednesday 22 July 2009
Digital distribution and marketing firm INgrooves have announced a partnership with Topspin, a direct-to-fan marketing and distribution web platform thingy. The deal will make Topspin’s services available to the various indie artists and labels represented by the distributor, with Crystal Method who, as previously reported, are working with INgrooves on both digital and physical distribution for their new album ‘Divided By Night’, the first to take advantage of the partnership.
Confirming the tie up, INgrooves top man Robb McDaniels told CMU: “Direct-to-fan distribution is an important piece of the overall distribution puzzle for an artist. Topspin’s solution provides a unique opportunity for our artists to customize and personalize the fan experience, and we are happy to be working with Topspin’s great team to make this a reality”.
