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Business News Digital Marketing & PR
Inflyte launches new mobile apps
By Andy Malt | Published on Friday 29 January 2016
Launched two years ago at the Amsterdam Dance Event, music promo delivery service Inflyte has just launched a major update to its mobile apps.
The company already claims to be the first mobile promo application (although I’m pretty sure I’d deleted PlayMPE’s woeful app from my phone long before 2014), and now says that v2.0 offers an even better service. Features include: dashboard previews, smart search, sorting tools, endless paging and Dropbox integration. All of which probably means something.
Explaining further, co-founder Paul Hamill – the former presenter of BBC Ulster’s ATL Dance Show – says: “V2.0 ports all the amazing features of our web platform into a beautifully designed mobile app so users can enjoy the same degree of functionality however they choose to access their promos”.
He goes on: “What’s fascinating to see is how mobile promo access has grown since we launched Inflyte, with increasingly more users opting to go straight to their phone or our unique web-based promo dashboard as opposed to email. This multi-channel access has really helped a lot of our labels significantly increase their response rates and engagement levels. On average, Inflyte subscribers listen to nearly ten promos per session and that number is continuing to grow month-on-month”.
PR companies and labels already using the service include Your Army, Renegade Music, DJ Voice, Ultra Music, Ram Records, Defected and Cygnus PR.
