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Brands & Merch Business News Labels & Publishers
Indie labels launch brand partnerships JV
By CMU Editorial | Published on Friday 13 November 2009
Four UK indie labels (well, one is half French) have announced a new joint venture which will seek brand partnerships for artists signed to each record company.
The labels are Moshi Moshi, Wichita Recordings, Because Music and Bella Union and the new venture is called IMU, which presumably stands for something, possibly the Independent Music Union, though that is a guess. IMU, headed up by Ruth Clark, will work on sync projects as well as artist appearances, endorsement and collaborations.
Look, here’s what Clark told Music Week about the new venture: “[IMU gives] independent labels a real sense of scale in terms of what they can offer, and by giving brands an easier and faster way to licence the brilliant content they have to offer”.