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Indian label Saregama signs distribution deal with Believe

By | Published on Wednesday 5 February 2014

Saregama

Believe Digital has announced a new deal with Saregama, which will see it provide digital distribution services for the Indian music and video company’s record labels worldwide.

Originally launched in 1901, Saregama was at one time owned by EMI, but was taken over by RPG Group in 1985, with EMI selling its remaining 8% stake in 2005. The company owns around 70% of all film music ever recorded in India, as well as other recordings across a wide range of genres.

Announcing the deal, the company’s Head Of Music, Adarsh Gupta, told CMU: “This deal marks a new generation of focus towards the Indian diasphora globally [ie Indian communities worldwide] for Saregama. We are extremely happy to be collaborating with Believe Digital who are among the best in this business. We have very ambitious plans along with Believe to take the Indian music experience for our consumers to a unprecedented new level, through a whole array of initiatives”.

Believe Digital’s Head of Sales for Asia, Sylvain Delange, added: “The deal is a major step forward for Indian content as Believe and Saregama are determined to improve and enrich user experience for all Indian music lovers around the globe on each of their favourite platforms. We are very happy to initiate this partnership with such a legendary music label and we strongly believe this collaboration will significantly impact the way the world listens to Indian music in the future”.

Under the new partnership, Saregama will appoint a UK specialist to work with Believe Digital to increase digital revenues from the label’s music outside of India.



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