Imagem and Sony to launch Oklahoma SingStar edition
By CMU Editorial | Published on Monday 13 December 2010
Oh what a beautiful morning, you may wish to sing at your telly. Independent music publisher Imagem has announced a tie up with Sony Computer Entertainment which will see the musical ‘Oklahoma!’ appear via the SingStar franchise.
Imagem, of course, has controlled the rights in the musical since acquiring the Rogers & Hammerstein Organisation last year. The SingStar edition of the stageshow will come with recordings and footage from its 1955 movie release. Imagem and Sony will work together on the marketing of the karaoke title.
Says Imagem’s synch chief Natasha Baldwin: “We are always very keen to find new ways to promote the Rodgers & Hammerstein catalogue and this new initiative with SingStar is a fantastic way to contemporise the timeless classic that is ‘Oklahoma!'”.