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IFPI research boss joins Universal

By | Published on Thursday 21 November 2013

Gabriela Lopes

So, for all of you out there who were always saying “why doesn’t Universal Music hire the IFPI’s market research chief Gabriela Lopes to be its SVP Global Insight”, well, your prayers (assuming you were praying when uttering that line) have been answered. Universal Music has just nabbed the International Federation Of The Phonographic Industry’s Gabriela Lopes to be its SVP Global Insight.

Based in London she will jointly report to the mega-major’s global marketing boss Andrew Kronfeld and digital supremo Rob Wells. Confirming the appointment, the former told CMU: “Insight and analysis is a key capability for our people around the world now as we are continually looking at how we can create and deliver ever more effective and impactful campaigns for our artists. We’ve got a lot of ambition and plans for this part of our business and are delighted that Gabi, with all her experience and skills in this crucial area, is joining Universal Music Group to head our insight team”.

Lopes herself added: “I am delighted to be joining Universal Music Group. The importance the company is putting on data and insight is extremely positive. The Universal Music insight team, tools and research capabilities are the best in the industry and I very much look forward to working with them to contribute to the continued success of the company and its incredible artists”.

And that, I think, is enough insight for now.



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