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Business News Deals Live Business Retail
HMV announces alliance with Ticketmaster for hmvtickets
By CMU Editorial | Published on Wednesday 16 May 2012
HMV has announced that Ticketmaster UK will take over the running of hmvtickets, which sounds a bit like the high street retailer getting out of ticketing, though the official line is that this is a move to “extend the scope” of the hmvtickets service.
Certainly there will remain a separately badged HMV tickets platform within the HMV.com website, even if it is mainly selling Ticketmaster tickets, and the retail firm will keep an in-house ticketing team to liaise with promoters and venues.
Here are some quotes.
HMV boss Simon Fox: “We remain committed to offering our customers a premium-quality ticketing service, and by partnering with the world’s number one ticket agent we’re now in a position to significantly expand the range and depth of events that we can make available to them, not just loads more gigs and festivals, but also across comedy, sport, theatre and many other attractions besides”.
Ticketmaster UK MD Chris Edmonds: “This partnership is bringing together two leaders in their field in the form of HMV as the leading entertainment retailer and Ticketmaster, the world’s leading ticket provider. Enabling our customers to buy tickets from HMV’s network of stores is another great addition to our service we can now offer. We are excited about the opportunity of using our combined experience to deliver ticket and music bundles”.
hmvtickets was originally launched as part of the entertainment retailer’s grand diversification strategy, which also included the purchase of the MAMA Group – aka HMV Live – which gave the firm a network of venues and a portfolio of tours and festivals. But, as much previously reported, HMV is now in the process of selling MAMA in a bid to raise some cash to reduce debt liabilities.
