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Brands & Merch
Hilfiger and Universal talk artist fashion lines
By CMU Editorial | Published on Friday 14 January 2011
According to fashion industry website WWD.com, Tommy Hilfiger is in talks with Universal Music about creating fashion ranges around some of the artists signed to the major in the US.
Which artists may feature isn’t as yet clear, though the likes of Justin Bieber, Lady Gaga and Rihanna would be obvious contenders. Of course Universal presumably doesn’t have automatic rights to enter into fashion deals on behalf of any of its talent, so any participating artists’ managers would also have to be part of any negotiations. And some artists may already have separate fashion deals in place.
Hilfiger launched a new business called MESH last year, aiming to forge alliances with music, entertainment and sports figures, and the Universal negotiations are presumably being led by that company.
