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Brands & Merch
Heineken team up with Tiesto stateside
By CMU Editorial | Published on Monday 11 April 2011
The dudes at Heineken have teamed up with Tiesto once again for a US promotion that will give fans access to concert tickets and meet and greet type shenanigans, and all they have to do to enter is signed up to the beer’s Facebook page. Simples. There will also be a free download of an exclusive tracks called ‘Green Sky’.
Says Heineken’s US VP Of Marketing Filip Wouters: “In addition to our Dutch roots and long standing commitment to dance music, Tiesto and Heineken share a progressive style and passion for constantly pushing the boundaries of innovation”. Yep, that’s true, never put any boundaries near Tiesto or Heineken, they just kick em on down with all their innovation. I tried it once, what a mess.