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Greencopper aims to make festival apps more affordable with white-label solution
By Chris Cooke | Published on Tuesday 24 February 2015
Festival app-makers Greencopper have launched a new platform called Golive, which aims to enable promoters to manage and publish apps for their events in a more affordable way.
Through apps and website widgets created with the Golive system, promoters can, say Greencopper, offer ticket-buyers bespoke “interactive maps, performance schedules, ticketing, music streaming and discovery tools”.
While Greencopper will continue to make more sophisticated apps for bigger events, the company says that it hopes the new white-label service will enable events on tighter budgets to create basic festival apps that will serve their needs. The end-product app will carry the festival’s branding, and there is room for sponsor banners too.
Commenting on his company’s new white-label solution, Greencopper founder and CEO Gwenaël Le Bodic told reporters: “Golive will empower music festivals of all sizes to easily build their own branded mobile apps and web widgets based on Greencopper’s proven core technology, previously reserved only for major events”.
