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Business News Digital
Gracenote beta launches playlisting tools
By Chris Cooke | Published on Tuesday 10 November 2015
Music data firm Gracenote has beta launched a new web-based platform to aid the playlisting process which, says the firm, “will help human curators working for popular streaming music services, labels and radio stations build killer playlists for fans to enjoy”.
Utilising Gracenote’s long established big fat pile of music metadata and “machine-learning technology” that tracks mood and tempo and such like, the new service – called Rhythm Curation – doesn’t completely automate the playlist creation process, but instead sets out to help real life human beings who wish to curate lists of tracks, and especially those performing that role professionally at music, media or digital companies. Assuming said people need help, of course.
Says Gracenote’s Chief Strategy Officer Ty Roberts: “Rhythm Curation brings together the best of data and technology with the passion and creativity of music industry professionals. Today, music editors don’t have tools to help them build eclectic playlists – many simply rely on the search bar. We’ve changed that with Rhythm Curation which essentially adds a user interface that gives non-technical musicologists the unprecedented ability to filter the world’s music catalogue”.
The service is set to fully launch next month, with beta access being provided to a limited community of curators in the meantime.
