Gorillaz release ‘mixed reality’ app for global listening party
By Andy Malt | Published on Wednesday 12 April 2017
Gorillaz just can’t stop doing stuff at the moment. They want to slow it down a bit. Their latest thing is a new ‘mixed reality’ app. It allows you to explore the virtual band’s home with a mixture of virtual reality and augmented reality. All of which is part of actual reality. So much reality.
There’s a narrative element to the whole thing, but I guess the bit that people are going to be most interested in is the ‘Humanz House Party’. This geo-specific aspect of the app will allow users to listen to the band’s new album in full at 500 locations around the world at some point ahead of the release of new album ‘Humanz’ later this month.
If this is all making your head spin, you can access something a bit less confusing (assuming podcasts aren’t beyond you too) by listening to the latest episode of ‘Song Exploder’. On it, Damon Albarn deconstructs new song ‘Andromeda’.
Check it out here: