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Brands & Merch Digital
Gorillaz help Microsoft launch IE9 beta
By CMU Editorial | Published on Thursday 16 September 2010
Gorillaz helped launch the latest incarnation of Micosoft’s Internet Explorer, IE9 Beta, in London last night, a sign the IT company wants the entertainment industry to take note of its latest browser, and the result of a partnership deal put in place by the brands department at the cartoon band’s record label EMI.
The Gorillaz boys had made a special little film to be screened at the launch event, and Damon Albarn and Jamie Hewlett were both in attendance. The film utilises HTML5 and other new IE9 Beta functionality.
EMI’s Senior VP For Brand Partnerships, Rafael McDonnell, told reporters: “Gorillaz are renowned around the world for their innovation in music, visual concepts and animation. This partnership with Microsoft showcases Gorillaz’s creativity and innovation and is a great example of how we can bring artists, music and brands together”.
