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Digital
Google offer new piracy spotting service for labels, at a cost
By CMU Editorial | Published on Friday 15 October 2010
Google has offered the US record industry a new tool to help it more easily find links to infringing content that appear on the search engine, though there will be an admin fee to use it.
In a recent letter sent by the web giant to the Recording Industry Association Of America, seen by CNet, Google exec James Pond advises that his company is making a number of new API-accessing services available, one of which will be useful for content owners trying to keep track of illegal content sources appearing in Google searches.
Once the content owner has found an illegal source they can use the take-down system that exists under America’s Digital Millennium Copyright Act to force Google to remove the offending content link from the search site’s system. The cost of using the new service, called Site Search, will be five dollars per 1000 queries.
Some reckon Google will become more proactive in stopping unlicensed content from appearing in its searches as it schmoozes American music, movie and telly firms to secure content for its Google TV service; though the web giant insists it has have always been proactive in helping content owners on copyright issues, adhering to the DMCS takedown procedure and developing the ContentID system for YouTube.
