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Digital
Google launches new music website
By CMU Editorial | Published on Thursday 18 August 2011
Google has launched a beta version of a new music service called Magnifier which has live sessions, artist interviews and free downloads, designed to be stored in a Google music locker. The first artist to feature on the new website are My Morning Jacket. While in beta the service is invite-only, but anyone with a Google account can request an invite.
Presumably the web giant is looking for artist and label partners to further develop the new service. It remains to be seen if those label types pissed off that Google launched its music-based digital locker platform without the involvement of or licences from the record companies refuse to get involved with Magnifier as a result. I suppose if it builds a sizable audience they won’t be able to afford to boycott it.