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Digital
Google invest more in Chinese download service
By CMU Editorial | Published on Friday 9 July 2010
Google has reportedly increased its investment in a Chinese digital music service called Top100.cn, a licensed download service which links download sell-through to search results. The web giant previously put money into the China-based service in 2007, and, according to PC World, has now invested more cash. This is despite of, or perhaps because of, Google streamlining its other Chinese operations because of ongoing disputes with the country’s government over search censorship.
Elsewhere in Google news, the web firm’s President Of Global Sales Operations, Nikesh Arora, spoke at yesterday’s BPI AGM. As expected, the Google man urged the music industry to simplify its global licensing systems, while the record industry audience urged the web exec to do more to combat online copyright infringement.
According to Music Week, with regards copyright protection, Arora said that while Google couldn’t be expected to single-handedly police the internet for illegal content, it was happy to work with industries to ensure legit online services appeared higher up Google search results.
He noted that in the US the pharmaceutical industry has compiled a list of the sites licensed to sell medication on the internet, and that Google uses that to give legit services a higher search score. BPI CEO Geoff Taylor pointed out the kitemark element of the UK record industry’s slighty rubbish Music Matters campaign offered a similar list for music sites, and Arora agreed that as that kitemark system gained momentum Google should look into using it as a scoring mechanic on its search service.
