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Business News Deals Digital Labels & Publishers
Google buys US rights agency
By CMU Editorial | Published on Monday 12 December 2011
US-based royalties agency RightsFlow, which provides various licensing services for rights owners and digital service providers, in particular representing the so called mechanical rights owned by songwriters and publishers, has been bought by Google.
In a statement, RightsFlow CEO Patrick Sullivan says: “We’re pleased to now be taking a momentous step with the team at YouTube, that shares in our vision of solving the really challenging problem of copyright management. Combined with the worldwide platform and reach of YouTube, we’ll now be able to drive awareness, adoption, and licensing success to a much larger audience – ultimately benefiting users, artists, labels, songwriters, publishers, and the entire global music ecosystem”.
It remains to be seen how rivals of Google who use RightsFlow’s services respond to the news.