Digital

Google adds pages to Plus

By | Published on Tuesday 8 November 2011

Google+

So, Google has opened up its social network to things as well as individuals, so brands, businesses, media, labels, bands, promoters and people with a public profile can now participate. Should they want to. This means Google+ is now open to artists interested in connecting with fans via the fledgling social network as well as Facebook, Twitter, Soundcloud and YouTube (and MySpace still?). Because you can never have too many social media profiles to manage.

It remains to be seen if Google, which has never really succeeded in the social networking space, can steal ground from its more established rivals in persuading brands and celebrities to join their party, something which might persuade more people to sign up to the new network and, perhaps more importantly, persuade those already signed up to login on something nearing a semi-regular basis.

It’s probably too soon to say whether Google+ pages will ultimately offer any functionality that will give them a USP over rival music-friendly social networks, though they may gain ground thanks to the power of the Google search engine. It’s not clear if Google+ pages will be given any priority by the main Google search service in the future – doing so might result in claims of anti-competitive activity by rivals – though users will be able to use the main Google search platform to navigate the web giant’s social networking pages by adding a + at the start of a search query, which might be enough to it an edge.

So people, what do you think? Will you be setting up a Google+ page for your artists/label/company/event this afternoon?



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