Global hires new commercial team for growing festival business
By Andy Malt | Published on Tuesday 28 March 2017
Having rapidly grown its festivals business to become a significant player in the UK festivals sector in just two years, Global has now hired a new team to make sure those events are as full of brands hawking their wares as possible. Just like you wanted.
The new team will be led by Debbie Ward, who joins as Commercial Director from Live Nation. Alongside her are Brand Directors Wayne Mensah and Amy Oldham.
“In just twelve months Global has become the second biggest player in the UK festivals market, which is why we needed to find the best commercial talent to support our investment in this sector”, says Global CCO Mike Gordon.
“I’m delighted that Debbie has joined Global given her very impressive industry credentials, having created some of the most talked about festival partnerships”, he continues. “With an enviable portfolio of festivals, access to Global’s talent management and events expertise and of course an audience of 30 million people every week through our media brands, our festival offering is truly unique”.
Ward adds: “The opportunity to join Global and lead the commercial side of their festivals business is incredibly exciting. We are perfectly placed to deliver some of the world’s most exciting campaigns for brands and I’m looking forward to working with new clients to build some memorable experiences at our festivals”.
As previously reported, Global – which already owns the Snowbombing events – further moved into the international festival market earlier this month by taking a majority stake in Croatia’s Hideout festival.