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Awards Business News Media
Global’s covering the BRITs too, you know
By Andy Malt | Published on Wednesday 22 February 2017
If you, for some reason, thought that Bauer was the only commercial radio network covering this year’s BRIT Awards, oh no no no no – tut tut – you are very wrong. How about Global, huh? You thought Global would just sit this one out? Hell no. Global’s going to cover it on various stations, though mainly Best British Single sponsor Capital, and it’ll be doing shit on Facebook too. Facebook!
“Through Global’s on-air, online and social platforms, we’ll bring our listeners unrivalled exclusive access to one of the biggest music nights of the year”, says Global’s exec prez Ashley Tabor. “Capital in particular has a long and proud history of working in partnership with the BRITs and once again we’re celebrating the UK’s biggest hits with our partnership on the Best British Single category. The BRITs is a massive event in the world’s music calendar and we’ll be at the centre of the action”.
Right at the centre, yes. And if the BRITs stage is in the middle of the room again, that’s an important place to be. Capital’s evening show is actually going to be back stage though, which is also fine. All the red carpet action before the ceremony will be livestreamed on Facebook.
Does any of the count as “the centre of the action”? Well, it’s hard to say really, isn’t it? But what if I told you that Heart’s Emma Willis was going to be co-hosting the whole fucking show with that Dermot O’Leary? Oh, I’m sorry, is that your mind that just got blown?
The BRITs is on tonight probably.
