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Media
Glasgow’s Rock Radio to become Real Radio XS
By CMU Editorial | Published on Wednesday 28 September 2011
Glasgow’s Rock Radio will become Real Radio XS, after the Guardian Media Group decided to keep hold of the station.
As previously reported, a management buy out had been on the table, with The Guardian’s radio division talking to former exec Billy Anderson about him leading a bid to buy the Glasgow FM service. But it seems those takeover talks are now off, and GMG will keep hold of the station. To that end they will rebrand Rock Radio as Real Radio XS, as they have already done so with the other Rock Radio outpost in Manchester. The rebrand makes the rock station a more overt sister service to The Guardian’s bigger Real Radio franchise.
GMG Radio CEO Stuart Taylor told Radio Today: “Rebranding to Real Radio XS provides a much stronger commercial proposition to advertisers in Scotland and greater brand strength and awareness for our rock music station. The station will continue to have a distinctive rock sound and will cater for all rock music fans in Glasgow and Central Scotland, but this move will give it the best possible chance to grow”.
