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Future Audio Workshop testing club-based audio fingerprinting technology
By Andy Malt | Published on Tuesday 10 June 2014
Irish music tech firm Future Audio Workshop has begun testing a new system built by its Berlin-based team for identifying tracks played in nightclubs. It’s a response to calls, especially in the dance music community, for better tracking of music played in club venues, to inform the collective licensing process, so that royalties paid by club promoters get to the creators of the music their DJs play.
FAW’s Geo Track ID hardware has now been installed in Berlin’s Prince Charles club. The “compact, robust, tamper-resistant, low-cost” box collects data on music played by DJs, before reporting it back to FAW, which can then pass that information on to relevant collecting societies. Like Shazam, the system uses Juno’s catalogue to identify vinyl-only releases.
Norman Methner of the Prince Charles told Resident Advisor: “We from Prince Charles are happy to be the first ones to set up the GTI box, and that the effort that’s been put in this little box will hopefully get a more fair share of money to the people who actually produce the music that we like to listen to in our and many other clubs”.
Some collecting societies have been making moves in the club-reporting domain, and it will be interesting to see if any adopt the FAW system.
