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Business News Education & Events The Great Escape 2015
Full schedules now live for three of the CMU Insights @ The Great Escape strands
By CMU Editorial | Published on Friday 24 April 2015
The full schedules are now live for three of the conference strands set to be presented by CMU Insights at The Great Escape next month.
As previously reported, there’s a whole new look to the Great Escape Convention this year, with CMU presenting four full-day conference strands, each exploring a different theme in-depth through a combination of talks, interviews, original research and discussions. Delegates can still dip in and out as they wish, though if they choose to join a strand in its entirety we’ll walk them through all the key trends, issues and developments that have occurred in that part of the music business.
The music marketing strand on Friday 15 May will look at the impact the shift to streaming and the potential of direct-to-fan have had on the way both labels and managers market their artists and releases. We’ll look at the different kinds of playlists that are driving repeat listening (and therefore repeat royalties) and how labels and artists can influence the compilers. And we’ll consider how analytics and new ticketing apps and platforms are changing the way we publicise gigs, tours and festivals. Check the schedule here.
The music licensing strand on Thursday 14 May will provide a concise overview of how music copyright works, covering the ‘beginners guide’ basics, and then quickly looking at latest trends, developments and technicalities. It will reveal how music rights are making money around the world in 2015, before explaining in clear terms how labels and publishers are licensing streaming services, what is happening to streaming income, and why gaps and inconsistencies in copyright ownership data are an increasingly big issue. Check the schedule here.
The brands strand on Thursday 14 May will look at recent developments in the brand partnerships domain, and explore how better collaboration between each element of the music industry is needed to get the most out of artist/brand alliances. We’ll have a series of case studies looking at how different partnerships between brands and artists, festivals and venues have worked, before considering the ins and outs of a sync deal and what artists can do if they think a brand has ripped off their music. Check the schedule here.
The fourth strand on Friday 15 May will put the artist/label relationship under the spotlight. Looking first at the growing direct-to-fan and label services business, we’ll ask why so many artists – and especially new talent – still seek a traditional label partnership. But how can artists get the most out of that alliance, what are the real commercial opportunities for both artist and label, and how are their deals evolving to capitalise on all that? Look out for the full schedule to this final strand going live next week.
To access these conference strands and all the other Great Escape festivities this year you need yourself a delegates pass, which – if you haven’t already got it – you can buy here. And don’t forget the CMU:DIY programme for future talent taking place on Saturday 16 May, check the full line up to that here.
