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Full marketing strand for CMU Insights @ The Great Escape revealed
By CMU Editorial | Published on Monday 20 April 2015
Each day this week we’ll be announcing the final line-ups to the four CMU Insights conference strands that will take place at the core of the Great Escape Convention in Brighton next month.
As previously reported, CMU Insights will present four full-day strands at The Great Escape this year, putting the focus on music marketing, licensing, brand partnerships and the artist/label relationship. And today we have published the full line-up for the strand ‘Music Marketing Is Broken: Let’s Fix It’, which will take place on Friday 15 May at Dukes @ Komedia in the heart of Brighton.
As already announced, Will Hope, Director of Label Relations at Spotify, will keynote, explaining what drives streams on the streaming platform and what that means for the way labels market their releases. Adam Cardew from Absolute Label Services, Joe Parry from Division Media, Leah Ellis from Warp Records and Sammy Andrews from Cooking Vinyl will then discuss how label marketing strategies need to evolve.
Following on from that debate an additional session – announced today – will look at the marketing role increasingly taken on by the artist manager. Management-led marketing is ever more prolific as success becomes more about sustained listening than first-week sales, and as revenues beyond recorded music become ever more important. Greenhouse Group’s Alex Thomson, Evil Genius Media’s Mark Muggeridge and RedBlueGreenCo’s Rowan Brand will consider how management-led marketing works, and how this activity connects with and complements label-led campaigns.
Also announced today are a number of new speakers for the ‘Playlists In The Spotlight’ session, which will look at how online playlists are an increasingly important part of the marketing mix. We will consider digital service led playlists with Sam Lee, UK & Ireland Editor at Deezer; label led playlists with Matt Allard, Head Of Streaming at Universal Music, and media led playlists with Andy Puleston, who heads up the BBC Playlister platform.
Plus Aileen Crowley from DigMark will talk about PRing playlist owners; Francine Gorman from the Nordic Playlist will discuss the challenges of building a standalone playlist site; and David Balfour from Record Of The Day will present his analysis of what’s being playlisted on the streaming platforms. Spintune CEO Brittney Bean hosts.
You will find the full line up for the CMU Insights marketing strand online here. And to buy your delegates pass, click here. And look out for more updates on the CMU Insights @ The Great Escape programme later this week.
