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Free social media tips from CMU Training ahead of new course
By CMU Editorial | Published on Tuesday 15 May 2012
This week the CMU Tips library – the free online resource for music people from the CMU Training team – will again expand ahead of the launch next week of a new training course focused on social media. As previously reported, the new one-day course will focus on social and digital networks, and how they can be used to engage and grow a fanbase for both established and new artists.
It will look at the key social media platforms available and other useful digital tools, the importance of interaction and content, how to manage an artist’s social media presence on a day-to-day basis, advertising on social media platforms, how to measure social activity, and how social media fits in to a wider marketing and communication strategy. The first edition takes place next Wednesday, 23 May, in Shoreditch, East London, and places are just £95 plus VAT.
Ahead of that, CMU Training’s social media expert Sam Taylor has thrown the spotlight on Facebook’s timeline, that recent innovation that most artists and labels are still grappling with. The new default landing page for anyone’s Facebook presence has a lot of potential if used correctly, and today we provide a introduction to the feature, and on Thursday will provide ten tips to getting the most out of it.
Access the CMU Tips for free here, and book your place on the social media course here.