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Former Warner exec to head new YouTube-focused label

By | Published on Wednesday 21 January 2015

Popshack

Former Warner Music executive Conrad Withey has been confirmed as CEO of a new artist development label called PopShack, built on the back of a YouTube-focused multi-channel network business led by marketeer Abi Hanna, who is also Withey’s wife.

The PopShack YouTube network began in 2013 and says it reaches over 2.2 million subscribers and drives eight million video views every month. The label side of the business will focus on developing ‘native’ artists emerging on the platform.

Withey will retain a partnership with Warner UK in his new role, with PopShack set to consult on new projects at the major’s East West Records label, while utilising Warner’s ADA distribution business for talent developed under the PopShack umbrella.

Confirming all of this, Withey told reporters: “YouTube has become the number one network for music discovery across the globe and the PopShack business is focused on finding and developing a new generation of ‘native’ artists breaking via the platform. I am thrilled to be partnering with Warner and particularly Dan Chalmers and the East West and ADA teams on this and other innovative new projects going forward”.

Meanwhile the there mentioned Dan Chalmers, President of both East West Records and ADA UK, added: “Conrad has the ideal skillset for this new role, he’s got extensive experience creating engaging content and he understands how to develop artists and their careers. I’m pleased we’re able to continue our partnership and look forward to seeing the acts that come through PopShack”.



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