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Business News Media
Former TeamRock execs successfully crowd fund new radio venture
By Chris Cooke | Published on Tuesday 18 July 2017
Primordial Radio, the new rock radio venture set up by some of the people made redundant when TeamRock went under late last year, has raised £20,000 more than its target of £130,000 via a crowd-funding campaign, and is now working on launching the new service.
The new radio outfit’s CEO, Hugh ‘Moose’ Evans, says of the project: “Traditionally, media companies garner support from industry and advertisers, build a radio station, and then search for its audience. We simply decided to first find the audience, ask them what they wanted, and build from there. We now have a loyal and dedicated community, have begun building the service, and are ready to introduce Primordial to the rest of the world”.
Primordial plans to generate revenue through memberships, merch, events and sponsorship, rather than the traditional radio route of selling advertising.
Evans continues: “The commercial radio choices for the rock and metal community have been so limited throughout the years and there have been several false dawns and let-downs. With Primordial the community owns the station and will be collectively responsible for it on every level”.
The Primordial chief concludes: “This community, like many other niche genres, has been marginalised and dismissed. Our modest success to date is testament to the passion and loyalty of the rock and metal community and proves people will support a good quality rock and metal station”.
With the initial monies raised, the team behind the project say they will now “develop service technology and membership platforms”.
As previously reported, the TeamRock company – which published Metal Hammer and Classic Rock as well as running an online rock radio station – went into administration just before Christmas last year. Future Publishing – the former owner of TeamRock’s key titles – bought them back, and last month also revived the TeamRock Radio service.
