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Brands & Merch
Former Radio 1 boss moves into advertising
By CMU Editorial | Published on Friday 21 October 2011
Former Radio 1 boss Andy Parfitt has just cropped up in a new job in advertising. He is joining ad agency Saatchi & Saatchi as Executive Director Of Talent.
I’ve no idea what an Executive Director Of Talent in a marketing services company does, but this is what Parfitt said of his new job: “Saatchi & Saatchi is the most famous creative agency in the world, making some great work with a range of interesting clients. There is a talented and collaborative senior team in place and I’m really looking forward to the start of this new chapter”.
Parfitt announced his departure from the BBC back in July, him having headed up the Beeb’s pop station and other yoof ventures for twelve years, and having worked for the Corporation in general for three decades. At the time Parfitt said it was time to “pursue new opportunities”, though the fact the BBC was looking to trim back the very management-heavy hierarchy of its national radio stations may have also had a role in his decision making.