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Folk-focused booking agencies combine to create Strada Music
By Chris Cooke | Published on Friday 8 July 2016
Folk and roots focused booking agencies Adastra and Regent Music have announced that they are merging to create a new business called Strada Music. The deal reunites Regent Music founder Phil Simpson with the agency he previously worked for.
He will run the new Yorkshire-based business with Adastra boss Chris Wade, with agents Graham Smout, Polly Bolton and Leila Cooper working a roster of over 80 artists from the folk, roots and Americana genres, including The Unthanks, Peatbog Faeries, Colin Hay and Barbara Dickson. The firm is also moving more into the jazz and classical domain too.
Simpson, who had already expanded his business through a merger with GPS Music in 2014, says of the new deal: “It’s a very exciting prospect. Not only have we all been friends for years, but when you’re able to collaborate, pool resources and share costs we have the opportunity to make something very special indeed”.
Meanwhile Wade adds: “I am very excited about this fantastic new merger which will enable us to continue to represent our artists in the excellent way for which we have become known, as well as expanding the roster of artists we are able to represent”.
