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Fascination’s Loraine moving into management
By CMU Editorial | Published on Monday 20 September 2010
The boss of pop label Fascination Records, an imprint of Universal division Polydor, has announced he is setting up a management company that will also use the Fascination name. And Peter Loraine’s first client at Fascination Management, which will also be Universal backed, will be The Saturdays. Loraine will continue to advise Polydor as a consultant while leading his new management agency.
Confirming Loraine’s new venture, and that Universal will be backing it, the major’s UK Chairman David Joseph told CMU this morning: “What Peter doesn’t know about the pop market isn’t worth knowing and his instincts for what works in this area have delivered hit after hit for Universal Music. Above all, though, he is the kind of person who would fight to the last for his artists which means The Saturdays have made a very smart move in choosing him as their new manager. We are pleased and excited to be backing Peter in his new venture”.
Loraine himself added: “Management is something I always knew I would move into one day. Fascination Management will be about developing and nurturing artists with the potential to become proper pop stars, with careers which can extend beyond the traditional avenues. I’ve worked at Polydor for an unbelievable thirteen years now and learnt more than I ever imagined possible. I’m looking forward to the start of this new chapter”.
