FanFair launches guide for fans on avoiding ticket touts
By Andy Malt | Published on Monday 20 March 2017
The FanFair Alliance has published a new ten tip guide for music fans on how to avoid being stung by the bloody ticket touts. The new guide from the anti-touting group offers tips for preparing before tickets go on sale, knowing when tickets really are sold out, and finding tickets being resold at face value.
“The guide is a response to the dark arts employed by the resale platforms Get Me In!, Seatwave, StubHub and Viagogo”, says FanFar Alliance’s Adam Webb. “These businesses not only fuel industrial-scale levels of ticket touting, they also use a range of manipulative marketing techniques that sow confusion when tickets go onsale and direct fans away from legitimate and authorised sellers”.
He continues: “In response, FanFair has consulted widely to come up with ten simple tips that aim to empower audiences and help them better navigate the ticket buying process. We want to help fans identify legitimate and authorised ticket agents, and to promote the concept of ethical resale – where ticket purchasers who can genuinely no longer attend a show have a safe and secure mechanism to sell their ticket on at face value. The vast majority of artists and music businesses are with us on this issue”.
The publication of this new guide follows a FanFair booklet aimed at artist managers last year, produced in collaboration with the Music Managers Forum.
Numerous artists, primary ticketing firms and politicians have welcomed the tips, including Ed Sheeran, Mumford & Sons, Amy Macdonald, Radiohead’s Ed O’Brien, Imogen Heap, Royal Blood, Mark Knopfler, Wolf Alice, You Me At Six, Nigel Adams MP, Sharon Hodgson MP, Skiddle, Eventim, WeGotTickets, Songkick, PledgeMusic, Music Glue, Scarlet Mist, Dice, Twickets and See Tickets. You should all pick the three people or companies whose opinions you actually care about and consider the tips backed by them.
As previously reported, there will be further parliamentary scrutiny of the secondary ticketing market tomorrow in front of the Culture, Media & Sport Select Committee. This follows the government’s recent commitment to follow recommendations laid out in the Waterson Review of the market that was published last year.