Business News Deals Digital Labels & Publishers Management & Funding

Faction Entertainment allies with Kobalt

By Chris Cooke | Published on Tuesday 8 November 2016

Faction Entertainment, the artist management services business set up by INgrooves founder Robb McDaniels last year, has announced an alliance with Kobalt. Under the deal, Faction managers will, says the official statement, use “Kobalt as their preferred partner for publishing, label and digital distribution services, effective immediately”. And it’s always good to have a preference, isn’t it?

“As Kobalt continues to expand its creative offerings and partnerships, we remain loyal to our mission of transparency, trust and innovation; this partnership reflects all of those key pillars”, reckons Kobalt’s Richard Sanders. “Robb McDaniels is an industry leader with a progressive and innovative approach that perfectly aligns with ours, we are looking forward to collaborating with him and his team at Faction”.

McDaniels, meanwhile, also had some words to share, declaring that: “Having a world class digital distribution and publishing administration partner was a priority for us as we look to empower Faction’s managers and their artists. After an in depth analysis of the marketplace, it is clear that Kobalt has made the necessary investment in its people and infrastructure over the past few years to create the best global partner for our company”.

Yay in depth analysis! I hope he doesn’t just mean he read that Wired cover feature.