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Business News Digital
Facebook to partner with Spotify?
By CMU Editorial | Published on Wednesday 26 August 2009
So, when MySpace bought iLike last week, there was much speculation over what this would mean for Facebook – iLike being their most popular third party music app. They couldn’t, we all said, just ditch it, even though it’s now owned by their main rival. However, a new rumour has come to light which suggests they could.
TechCrunch reports that Facebook and Spotify have been discussing a new partnership for over a year, but that “the talks have intensified dramatically in the last week”.
Further fuel for this particular fire came when Facebook founder Mark Zuckerberg updated his status on the site to say “Spotify is so good” yesterday, while Spotify chief Daniel Ek said via Twitter last night: “Long day soon finished. We’re making progress people! And I can’t wait to share more exciting stuff”. And there’s also the fact that Facebook investor Li Ka-Shing has just sunk a load of cash into Spotify.
What sort of shape a partnership between the two companies would take is not clear. One of Spotify’s USPs is its stand-alone, simple software, and they have so far avoided in-page streaming on websites. However, Ek said earlier this year that he would like Spotify to take over all of Last.fm’s streaming music provision, which would suggest they’re not entirely adverse to the idea, given that site’s current mixture of the two provision options.
