This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Digital
Facebook courting MCNs to increase video content in its news feed
By Chris Cooke | Published on Monday 15 September 2014
With video becoming an ever more important part of the Facebook news feed, and with pretty much everyone who would ever want to having now poured icey water over their heads, Facebook is reportedly courting the so called multi-channel networks with a view to them plonking their video content straight onto the social network.
As previously reported, the MCNs are something of the record labels of the YouTube-verse, signing up celebrities, media brands and, crucially, bedroom vloggers and helping them extend their audience and ad income on the Google video platform, while looking for other revenue opportunities.
The bigger MCNs now represent big chunks of the most viewed content on YouTube, and Facebook seemingly wants its newsfeed to become a first port of call for new buzzy videos. Though achieving that will require Facebook to develop ways for the MCNs and their video creators to monetise their content.
To that end, according to the Wall Street Journal, Facebook has been working with some of the MCNs testing the water, with a view to introducing a pre-roll video ad option later this year to help video owners generate income.
Though whether Facebook users, already having to adapt to auto-play videos in their feeds, would tolerate such ads, well, that’s one of the things being considered during this testing phase.
