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Business News Marketing & PR
FAC hire PR agency
By CMU Editorial | Published on Thursday 17 September 2009
The Featured Artists Coalition has hired the services of a PR company to help it get its messages out into the news media.
One of Deliberate PR’s first tasks will be to communicate the FACs previously reported policy of opposing more draconian laws to combat P2P file-sharing, in the face of some other music business trade bodies supporting such new measures, and other artists – Ms Lily Allen in particular – accusing the bigger names in the Coalition of letting newer artists down by turning a blind eye to piracy which, she reckons, is making it harder for new bands to get started.
Asked about that particular issue, Deliberate PR’s MD Benjamin Webb told PR Week: “While the FAC does not condone illegal filesharing, it believes a heavy-handed approach is a backwards step”.
It should be said, Deliberate hasn’t been hired just to deal with the P2P debate, and the timing of their appointment – ie in the middle of that big news story – seems to be coincidental. According to PR Week the agency has been hired to “manage a news-driven campaign to raise public awareness of the body, influence policy-makers and recruit new artists and managers as members”.
