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Ericsson provide multimedia guide to three songwriters’ London
By CMU Editorial | Published on Tuesday 28 April 2009
Sony Ericsson have teamed up with three singer songwriters to create an audio tour of London to mark the launch of their latest Walkman phone, the Sony Ericsson W715.
Amy Studt, Zarif and Eliza Doolittle have been asked to pick the things they most like in London, and then plot a tour around the capital that takes them in. Via a special Ericsson website you can check out the things they picked, and then download a PDF map of their tour and an MP3 audio guide narrated by each songstress themselves. If you do the tour yourself, the Ericsson phone, when used with Vodafone’s ‘Find & Go’ personal satellite system, will even guide you.
The website was launched earlier in the month and can be accessed at www.sonyericsson.com/insidetracks
